YOUR MOBILE APP IS NOT FOR VOMITING OUT YOUR ONLINE CONTENT
- A big mistake that many online businesses make is they vomit out the same information twice. They use their app to just spit back what is already on the official computer site. Don’t do this.
- Take your mobile app and use a different approach. Your app is meant to be used for your longevity. Use your app to bring out some specific value. For instance, there are some sites that use two versions of the same app. One version is a free account. This is where you can get access to the same information, without some of the extra gadgets.
- With the other account you will have to pay. However, you will get access to lots of other things that aren’t available on the free account. There are many online sites that are doing this. try it. It’s a great way to mobilize your traffic.
- Try offering something special to customers who sign on to the paid-for account. This will give you some idea of where your customer’s loyalty lies. Some will be in it for just the short-term, while others will want more value and longevity.
If you are a movie site, try offering special tickets for those who sign up early for a special event. If you are a retail store, try offering something special for those who live within the same area. This last one might not be a possibility, but you get where I am going with this.
The main takeaway from this is that you need to be original. When it comes to your online mobile app, you need to be offering something your PC site is not. Otherwise, your clients are not going to want to come and visit you.
When it comes to mobile device communication, users need a reason to come to you. They need a reason to choose you over someone else. This is where your mobile designs and applications come into play. Look at what is not being offered and offer it.
If you have any other tips on this subject, please leave them in the comments below. You might just be helping someone out.